Chapter 10: Unfair Trade Practices and the Federal Trade Commission (Valbrune)
- Page ID
- 126953
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- 10.1: Introduction
- This page highlights learning objectives centered around analyzing laws on unfair trade practices and the oversight responsibilities of relevant agencies. It also references image credits and discusses copyright concerns related to OpenStax materials.
- 10.2: Unfair Trade Practices
- This page discusses "unfair trade practices," defined as deceptive methods harming consumers, which are regulated by the Consumer Protection Act. These include false advertising and misleading representations. The FTC enforces laws allowing consumers to seek damages without proving intent. Examples include false endorsements and bait-and-switch tactics. Businesses are required to disclose relevant information and follow guidelines to prevent legal repercussions.
- 10.3: The Federal Trade Commission
- This page discusses the establishment and evolution of the Federal Trade Commission (FTC), founded in 1914 to address monopolies and promote competition. Its role expanded with the 1938 Wheeler-Lea Act to include consumer protection from false advertising. The FTC operates through the Bureau of Consumer Protection, Bureau of Competition, and Bureau of Economics, focusing on investigating unfair trade practices and enforcing antitrust laws.
- 10.4: End Notes
- This page contains a collection of references about the Federal Trade Commission (FTC) and consumer protection laws regarding unfair trade practices. It features links to resources, educational materials, and official FTC websites, along with acknowledgments of the OpenStax brand and its licensing.
- 10.5: Assessment Questions
- This page discusses unfair trade practices, which are illegal methods used by businesses to deceive consumers, such as targeting vulnerable groups, false advertising, and bait-and-switch tactics. These practices are regulated by the Federal Trade Commission under the Consumer Protection Act to safeguard consumer rights.


