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6.9: References

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    115876
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    American Marketing Association. (2013). Definitions of marketing. American Marketing Association. https://www.ama.org/the-definition-of-marketing-what-is-marketing/

    Antoine, C. (n.d.). Inbound marketing: A guide through the buyer’s journey. Accelity. https://go.accelitymarketing.com/blog/inbound-marketing-a-guide-throug h-the-buyers-journey

    Arvidsson, A., & Caliandro, A. (2015). Brand public. Journal of Consumer Research. 42(5), 727–748. https://academic.oup.com/jcr/article-abstract/42/5/727/1856841

    Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644–656. https://academic.oup.com/jcr/article-abstract/20/4/644/1798609

    Carlzon, J. (1989). Moments of truth. Harper Business.

    Chaffey, D. (2019, November 14). Always-on marketing. Dr Dave Chaffey: Digital Insights. https://www.davechaffey.com/digital-marketing-glossary/always-on-marketing-aom

    Cohen, S. (2018, March 28). How Archie Bunker forever changed in the American sitcom. Smithsonian. https://www.smithsonianmag.com/arts-culture/history-working-class-families-american-sitcom-180968555/

    Court, D., Elzinga, D., Mulder, S., & Vetvik, O. J. (2009, June 1). The consumer decision journey. McKinsey Quarterly. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-consumer-decision-journey

    Cova, B. (1997, April 1). Community and consumption: Towards a definition of the linking value of product or services. European Journal of Marketing. https://www.emerald.com/insight/content/doi/10.1108/03090569710162380/full/html

    Edelman, D., & Singer, M. (2015). The new consumer decision journey. McKinsey & Company. https://www.mckinsey.com/business-functions/marketing- and-sales/our-insights/the-new-consumer-decision-journey

    Gates, B. (1996). Content is king [reposted by Heath Evans, 2017]. Medium. https://medium.com/@HeathEvans/content-is-king-essay-by-bill-gates-1996-df74552f80d9

    Gelinas, S. (2016). Is mass marketing dead? Technical Level, Adviso. https://www.adviso.ca/en/blog/tech-en/is-mass-marketing-dead

    Gibbons, S. (2018). Journey mapping 101. Nielsen Norman Group. https://www.nngroup.com/articles/journey-mapping-101.

    Goldhaber, M. H. (1997). View of the attention economy and the Net. First Monday. https://firstmonday.org/ojs/index.php/fm/article/view/519/440.

    Gummesson, E., & Foramitti, B. (1997). Relationship marketing. Verl. Moderne Industrie, Landsberg/Lech.

    Hamilton, R., & Price, L. L. (2019). Consumer journeys: Developing consumer-based strategy. Journal of the Academy of Marketing Science, 47, 187–191. https://link.springer.com/article/10.1007/s11747-019-00636-y

    Kohli, A. K., & Jaworksi, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1–18. https://www.jstor.org/stable/1251866

    Kozinets, R. V., De Valck, K., Wojnicki, A.C., & Wilner, S. J. S. (2010). Networked narratives: Understanding word-of-mouth marketing in online communities. Journal of Marketing, 74(2). https://journals.sagepub.com/doi/10.1509/jm.74.2.71

    Kumar, V., Jones, E., Venkatesan, R., & Leone, R. P. (2011). Is market orientation a source of sustainable competitive advantage or simply the cost of competing? Journal of Marketing, 75(1). https://journals.sagepub.com/doi/10.1509/jm.75.1.16

    Lawson, M. (2015). I-want-to-go moments: From search to store. Think with Google. https://www.thinkwithgoogle.com/consumer-insights/i-want-to-go-micro- moments

    Lecinski, J. (2011). Winning the zero moment of truth. Think with Google, https://www.thinkwithgoogle.com/marketing-resources/micro-moments/2011-winning-zmot-ebook

    Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6). https://journals.sagepub.com/doi/abs/10.1509/jm.15.0420

    Mahr, N. (2023). Consideration set in marketing: Definition, examples & important [Video]. Study. https://study.com/academy/lesson/consideration-set-in-marketi ng-definition-example.html#:~:text=A%20consideration%20set%20is%20the,awareness%2C%20price%2C%20and%20more

    McLuhan, M. (1964). Understanding media. Wikipedia. https://en.Wikipedia.org/wiki/Understanding_Media

    Meisler, A. (1995). When J. R. was shot the cliffhanger was born, The New York Times. https://www.nytimes.com/1995/05/07/arts/television-when-j-r-was-shot-the-cliffhanger-was-born.html?pagewanted=all

    Muniz, A. M., Jr., & O’Guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27(4), 412–432. https://www.jstor.org/stable/10.1086/319618

    Nike. (2024). Nike [Video]. YouTube. https://www.youtube.com/user/nike

    Niosi, A. (2021). Introduction to consumer behaviour. Kwantlen Polytechnic University. https://kpu.pressbooks.pub/introconsumerbehaviour/chapter/needs-wants-goals.

    Saravia, A. (2020). Pull marketing vs push marketing: Definition, explanation & benefits. White Shark Media. https://www.whitesharkmedia.com/blog/digital-mar keting/why-every-small-mid-sized-business-focus-pull-marketing/#:~:text=Push%20marketing%20is%20defined%20as,%27

    Shapiro, C., & Varian, H. R. (2003). The information economy. In J.R.M. Hand and B. Lev, eds., Intangible Assets. Values, Measures and Risks, pp. 48–62. Oxford

    The Home Depot. (2024a). The Home Depot. YouTube. https://www.youtube.com/user/homedepot

    The Home Depot. (2024b). How to build a firepit. https://www.homedepot.ca/en/home/ideas-how-to/outdoors/outdoor-living/how-to-build-a-fire-pit.html

    Think with Google. (2011). The zero moment of truth microstudy. Think with Google. https://www.thinkwithgoogle.com/consumer-insights/the-zero-moment-of -truth-macro-study

    Thompson, C. J., Rindfliesch, A., & Arsel Z. (2006). Emotional branding and the strategic value of the doppelgänger brand image. Journal of Marketing, 70(1). https://journals.sagepub.com/doi/10.1509/jmkg.70.1.050.qxd

    Vargo, S.L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1). https://journals.sagepub.com/doi/10.1509/jmkg.68.1.1.24036#tab-contributors

    Wikipedia. (2024a). Market orientation. Wikipedia. https://en.Wikipedia.org/wiki/Market_orientation

    Wikipedia. (2024b). User-generated content. Wikipedia. https://en.Wikipedia.org/wiki/User-generated_content

    Wikipedia. (2024c). Attention economy. Wikipedia. https://en.Wikipedia.org/wiki/Attention_economy

    Wikipedia. (2024d). Content marketing. Wikipedia. https://en.Wikipedia.org/wiki/Content_marketing

    Young, J. (2009, December 2). “Friends” finale the most-watched show of the decade. Entertainment Weekly. https://ew.com/article/2009/12/02/friends-most-watched-show-decade/


    6.9: References is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by LibreTexts.

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