12.14: References
- Page ID
- 100206
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\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)Callahan, C. (2021). Little Debbie is turning its famous Christmas tree cakes into ice cream. Today. NBC Universal. https://www.today.com/food/little-debbie-christmas-tree-cakes-are-now-ice-cream-flavor-t234396.
Casserly, M. (2012). Beyoncé’s $50 million Pepsi deal takes creative cues from Jay Z. Forbes. https://www.forbes.com/sites/meghancasserly/2012/12/10/beyonce-knowles-50-million-pepsi-deal-takes-creative-cues-from-jay-z/?sh=1229241c4346.
Farmer Direct Organic. (2022). About Farmer Direct organic. https://fdorganic.com/pages/about.
Gustafson, I. (2020). Cumberland Farms offers National Ice Cream Day discount. CStore Decisions. WTWH Media. https://cstoredecisions.com/2020/07/...-day-discount/.
Johnson, S. (2014). New research sheds light on daily ad exposures. SJ Insights. https://sjinsights.net/2014/09/29/ne...-ad-exposures/.
Miller, M. (2022). Angel Johnson’s gym mishap turned into the thriving activewear brand ICONI. Amazon. https://advertising.amazon.com/en-us/blog/iconi-by-angel-johnson-and-the-black-business-accelerator/.
O’Connor, C. (2012). How Spanx became a billion-dollar business without advertising. Forbes. https://www.forbes.com/sites/clareoconnor/2012/03/12/how-spanx-became-a-billion-dollar-business-without-advertising/?sh=2f6859af4d64.
Peloton. (2022). The Peloton story. https://www.onepeloton.com/company.
Ramaswami, R. (2020). Gartner CMO spend survey 2020–2021: Technology and digital channels withstand budget cuts. Gartner. https://www.gartner.com/en/marketing/insights/articles/gartner-cmo-2020-2021-tech-digital-channels-withstand-budget-cuts.
Rehak, J. (2022). Tylenol made a hero of Johnson & Johnson: The recall that started them all. New York Times. https://www.nytimes.com/2002/03/23/your-money/IHT-tylenol-made-a-hero-of-johnson-johnson-the-recall-that-started.html.
Robinson, A. (2021). What is the response rate from direct mail campaigns? DMA: Data & Marketing Association. https://dma.org.uk/article/what-is-t...mail-campaigns.
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Steinberg, B. (2021). NBC seeks record $6 million for Super Bowl commercials (exclusive). Variety. https://variety.com/2021/tv/news/sup...rd-1234998593/.
Stewart, B. & Campbell, M. (2022). Most famous movie cars of all time. Popular Mechanics. https://www.popularmechanics.com/cars/g625/top-10-movie-cars-of-all-time/.
Subaru of America, Inc. (2021). Subaru Share the Love Event returns for fourteenth consecutive year. Cision. https://www.prnewswire.com/news-releases/subaru-share-the-love-event-returns-for-fourteenth-consecutive-year-301402491.html.
Subaru of America, Inc. (2022). Share the love. https://www.subaru.com/our-commitment/share-the-love.html.
Thomas, I. (2022). The fall of Peloton’s John Foley and the stock market’s big founder problem. CNBC. https://www.cnbc.com/2022/02/12/the-...r-problem.html.
TOMS. (2022). Impact overview. https://www.toms.com/us/impact.html.
Trudeau, T. (2022). Hello, New York! Nordstrom’s new Manhattan store. Nordstrom. https://www.nordstrom.com/browse/sty...anhattan-store.
Valinsky, J. (2020). Peloton sales surge 172% as pandemic bolsters home fitness industry. CNN. https://www.cnn.com/2020/09/11/busin...ngs/index.html.