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7.13: References

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    American Marketing Association. (2022). “Definitions of Marketing: What is Marketing?,” American Marketing Association, July 20, 2022, https://www.ama.org/the-definition-of-marketing-what-is-marketing/.

    Anderson, K. (2009). Ethnographic research: a key to strategy. Harvard Business Review. https://hbr.org/2009/03/ethnographic-research-a-key-to-strategy

    Bhandari, P. (2021). A step-by-step guide to data collection. Scribbr, https://www.scribbr.com/methodology/data-collection/

    Conte, C. (2012, September 7). Nordstrom customer service tales not just legend. Jacksonville Business Journal. https://www.bizjournals.com/jacksonville/blog/retail_radar/2012/09/nordstrom-tales-of-legendary-customer.html

    Gallup. (2021). About us. https://www.gallup.com/corporate/212381/who-we-are.aspx

    Insights Association. (2021). IA code of standards & ethics. https://www.insightsassociation.org/Resources/Code-of-Standards

    Khoury, G. & Semykoz, M. (2019). The new frontier of business ethics. Gallup, https://www.gallup.com/workplace/246197/new-frontier-business-ethics.aspx

    Kitchin, R. & McArdle, G. (2016). What makes big data, big data? Exploring the ontological characteristics of 26 datasets. Big Data & Society 3(1). https://doi.org/10.1177/2053951716631130

    LEGO. (2021, October 10). Girls are ready to overcome gender norms but society continues to enforce biases that hamper their creative potential. The LEGO Group. https://www.lego.com/en-us/aboutus/news/2021/september/lego-ready-for-girls-campaign?locale=en-us

    Masters, T. (2019). Ethical considerations of marketing research. Chron.com. https://smallbusiness.chron.com/ethical-considerations-marketing-research-43621.html

    National Archives and Records Administration. (2021). Restrictions on Telemarketing, Telephone Solicitation, and Facsimile Advertising, 47 C.F.R. 64.1200, 2021 comp., p. 486, sec. (c)(1). https://www.ecfr.gov/current/title-47/chapter-I/subchapter-B/part-64/subpart-L

    Nicastro, D. (2021). What is customer satisfaction score (CSAT)? CMSWire. https://www.cmswire.com/customer-experience/what-is-customer-satisfaction-score-csat/

    Nordstrom. (2021, January 21). Nordstrom to host virtual investor event on February 4. https://press.nordstrom.com/news-releases/news-release-details/nordstrom-host-virtual-investor-event-february-4

    Nordstrom. (2022). Celebrating our 120th anniversary with WWD and footwear news. https://press.nordstrom.com/news-releases/news-release-details/celebrating-our-120th-anniversary-wwd-and-footwear-news

    Pratt, M. K. (2022). How big data collection works: Process, challenges, techniques. TechTarget. https://www.techtarget.com/searchdatamanagement/feature/Big-data-collection-processes-challenges-and-best-practices

    Qualtrics. (2022). What is CSAT and how do you measure it? Experience Management. https://www.qualtrics.com/experience-management/customer/what-is-csat/

    QuestionPro. (2021). Customer effort score (CES): Examples, definition, and calculations. Online Survey Software and Data Intelligence Blog. https://www.questionpro.com/blog/customer-effort-score/

    QuestionPro. (2022). Data collection methods: Definition, examples and sources. Online Survey Software and Data Intelligence Blog., https://www.questionpro.com/blog/data-collection/

    Saad, L. (2022, January 12). Military brass, judges among professions at new image lows. Gallup, https://news.gallup.com/poll/388649/...mage-lows.aspx

    Statistics.com. (2021). Glossary: Median. https://www.statistics.com/glossary/median/

    Statistics.com. (2021). Glossary: Mode. https://www.statistics.com/?s=mode&post_type=glossary-entry

    Statistics.com. (2021). Glossary: Frequency distribution. https://www.statistics.com/glossary/frequency-distribution/

    Streefkerk, R. (2021). Qualitative vs. quantitative research, methodology. Scribbr, https://www.scribbr.com/methodology/qualitative-quantitative-research/

    SurveyMonkey (2021). Types of survey research. https://www.surveymonkey.com/mp/3-types-survey-research/.

    SurveyMonkey. (2021). Unaided vs. aided brand awareness survey questions: What do they tell you? https://www.surveymonkey.com/mp/unaided-vs-aided-brand-awareness-survey-questions/

    United States Census Bureau. (2021). Albuquerque City, New Mexico, QuickFacts. https://www.census.gov/quickfacts/fa...xico/PST040219

    Worzel, K. (2022). Market strategy: Q&A with Ken Worzel. Nordstrom. https://press.nordstrom.com/news-releases/news-release-details/local-market-strategy-qa-ken-worzel

    This page titled 7.13: References is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by Elisabeth Dellegrazie via source content that was edited to the style and standards of the LibreTexts platform.