5.16: References
- Page ID
- 100089
\( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)
\( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)
\( \newcommand{\dsum}{\displaystyle\sum\limits} \)
\( \newcommand{\dint}{\displaystyle\int\limits} \)
\( \newcommand{\dlim}{\displaystyle\lim\limits} \)
\( \newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\)
( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\)
\( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)
\( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\)
\( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\)
\( \newcommand{\Span}{\mathrm{span}}\)
\( \newcommand{\id}{\mathrm{id}}\)
\( \newcommand{\Span}{\mathrm{span}}\)
\( \newcommand{\kernel}{\mathrm{null}\,}\)
\( \newcommand{\range}{\mathrm{range}\,}\)
\( \newcommand{\RealPart}{\mathrm{Re}}\)
\( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)
\( \newcommand{\Argument}{\mathrm{Arg}}\)
\( \newcommand{\norm}[1]{\| #1 \|}\)
\( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\)
\( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\AA}{\unicode[.8,0]{x212B}}\)
\( \newcommand{\vectorA}[1]{\vec{#1}} % arrow\)
\( \newcommand{\vectorAt}[1]{\vec{\text{#1}}} % arrow\)
\( \newcommand{\vectorB}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)
\( \newcommand{\vectorC}[1]{\textbf{#1}} \)
\( \newcommand{\vectorD}[1]{\overrightarrow{#1}} \)
\( \newcommand{\vectorDt}[1]{\overrightarrow{\text{#1}}} \)
\( \newcommand{\vectE}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash{\mathbf {#1}}}} \)
\( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)
\(\newcommand{\longvect}{\overrightarrow}\)
\( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)
\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)References
14ideas. (2017). Marketing to kids: Is it an issue? Medium. https://medium.com/@14ideas/marketing-to-kids-is-it-an-issue-9df4b7085977
Adobe Experience Cloud Team. (2021). Examples of buyer personas for any business. https://business.adobe.com/blog/basics/buyer-persona-examples
Alltucker, K. (2022). Report: Federal ban on popular Juul products forthcoming amid youth vaping concerns. USA Today. https://www.usatoday.com/story/news/health/2022/06/22/fda-ban-juul-products-amid-youth-vaping-concerns-report-says/7701204001/
Appanna, K. (2021). The Pareto principle (80:20 rule) for customer success. Customer Success Intelligence (blog), SmartKarrot. https://www.smartkarrot.com/resources/blog/pareto-principle-80-20-rule-customer-success/
Arianna & Virginia. (2021). McDonald’s international market communications strategy. https://globalmarketingprofessor.com/mcdonalds-international-market-communications-strategy/
BBC. (2024). What are the sanctions on Russia and are they hurting its economy? BBC News. https://www.bbc.com/news/world-europe-60125659
Bhasin, H. (2020). VALS: Values, attitude, lifestyle. https://www.marketing91.com/vals-values-attitude-lifestyle/
Blue Laser Digital. (2021). Ethical target advertising: Where should marketing draw the line? Out of the Blue Blog. https://www.bluelaserdigital.com/ethical-target-advertising/
Burke, I. (2019). From a 7-patty Whopper to burgers with black buns, here are 13 of the wildest international Burger King menu items. Insider. https://www.businessinsider.com/13-wild-burger-king-promotional-menu-items-not-in-us-2019-6
Centers for Disease Control and Prevention. (2022). Childhood overweight & obesity. https://www.cdc.gov/obesity/childhood/index.html
Chand, S. (2013). Target marketing: Four generic target marketing strategies. https://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Cherry, K. (2022). What is a collectivist culture? Individualism vs. collectivism. Verywell Mind. https://www.verywellmind.com/what-are-collectivistic-cultures-2794962
Chianese, S. (2018). Market segmentation: Mattel case study. LinkedIn, https://www.linkedin.com/pulse/market-segmentation-mattel-case-study-sophia-chianese/.
Clearly Cultural. (2024). Individualism. https://clearlycultural.com/geert-hofstede-cultural-dimensions/individualism/
Commence. (2021). 5 requirements for effective segmentation. Commence CRM Blog. https://commence.com/blog/2021/02/18/requirements-for-segmentation/
Dodge, A. (2017). How Lego keeps winning fans wherever it goes. ReferralCandy Blog. ReferralCandy, https://www.referralcandy.com/blog/lego-marketing-strategy
Drake, A. (2019) What is mass marketing and how it’s effective. Learn Hub. https://learn.g2.com/mass-marketing
Fillmore, K. (2023). Segmenting international markets. ZABANGA Marketing (blog). https://www.zabanga.us/customer-relationships/segmenting-international-markets.html
Gartenstein, D. (2019). Two types of product positioning. Bizfluent. https://bizfluent.com/info-8352422-two-types-product-positioning.html
Gentle, A. (2005). Best Buy’s personas hit the mainstream. https://justwriteclick.com/2005/09/29/best-buys-personas-hit-the-mainstream/
Giuffrida, P. (2022). Letter: Time to stop violence on TV, video games. Eagle-Tribune (North Andover, MA). https://www.eagletribune.com/opinion/letters_to_the_editor/letter-time-to-stop-violence-on-tv-video-games/article_42a1f22a-c19a-11ec-a152-9bab49ace2f0.html
Hague, P. & Harrison, M. (2022). Market segmentation in B2B markets. B2B International, https://www.b2binternational.com/publications/b2b-segmentation-research/
Hahu Zone. (2024). International market segmentation, selection and positioning. International Marketing. https://hahuzone.com/international-market-segmentation-selection-and-positioning
Hao, K. (2019). Facebook’s ad-serving algorithm discriminates by gender and race. MIT Technology Review. https://www.technologyreview.com/2019/04/05/1175/facebook-algorithm-discriminates-ai-bias/
Hart, M. (2023). 16 examples of positioning statements & how to craft your own. HubSpot Blog. https://blog.hubspot.com/sales/positioning-statement
Hartley, J. (2021, October 31). Indian languages: A useful guide to all the languages spoken in India. Berlitz Blog. https://www.berlitz.com/blog/indian-languages-spoken-list
Hausman, A. (2020). How to build a perceptual map that explodes your ROI. Hausman and Associates. https://www.hausmanmarketingletter.com/how-to-build-perceptual-map/
Holloway, L. (2014). First Lady, Subway launch healthy eating campaign for kids. NewsOne. https://newsone.com/2848891/michelle-obama-subway/
Honda. (2024). Honda, research & reviews. Cars.com, https://www.cars.com/research/honda/
Hugel, M. (2022). Market targeting: Why it pays to differentiate. Hurree’s Marketing Blog. https://blog.hurree.co/market-targeting
IKEA. (2024). Buy back & resell. https://www.ikea.com/us/en/customer-service/services/buyback-pubfeb6cc00
Infiniti Research. (2018). Market segmentation strategies: 3 major challenges B2B enterprises face and ways to tackle them. Thoughts. https://www.infinitiresearch.com/thoughts/challenges-b2b-market-segmentation/
International Business Center. (2022). United States of America business etiquette, culture, & manners. https://www.cyborlink.com/besite/us.htm
Jacobs, C. (2020). What is a Starbucks menu like around the world? The Spruce Eats. https://www.thespruceeats.com/starbucks-menu-guide-766068
Jerry, F. (2014). Reply to How are the various African countries different from each other? What makes each of them unique? Quora. https://www.quora.com/How-are-the-various-African-countries-different-from-each-other-What-makes-each-of-them-unique
Jones, A. (2015). Starbucks’s geographic segment update. Yahoo! Finance. https://finance.yahoo.com/news/starbucks-geographic-segment-173101323.html
Kadence International. (2024). What are the benefits of market segmentation? https://kadence.com/en-us/the-benefits-of-market-segmentation/
Kenny, J. (2024). The complete guide to B2B market segmentation. Sopro. https://sopro.io/resources/blog/b2b-market-segmentation-guide/
Kentucky Distillers’ Association. (2024). Did you know? Kentucky Bourbon Trail, https://kybourbontrail.com/about/
Kim, C. & Mauborgne, R. (2022). Curves. Blue Ocean Global Network. https://www.blueoceanstrategy.com/blue-ocean-strategy-examples/curves/
Kompass International. (2021). How organizations can benefit from B2B market segmentation. B2B Global Zone. https://www.solutions.kompass.com/blog/how-organizations-can-benefit-from-b2b-market-segmentation/
Korhonen, V. (2023). Number of children in the United States in 2019, by age group. Statista. https://www.statista.com/statistics/457786/number-of-children-in-the-us-by-age/
Lam, E. (2017). What every marketer can learn from the Stitch Fix IPO. Medium. https://medium.com/@elam/what-every-marketer-can-learn-from-the-stitch-fix-ipo-54b208dd416c
Li, J. (2021). Demographic segmentation. https://www.pickfu.com/demographic-segmentation
Lululemon. (2024). Lululemon like new. https://likenew.lululemon.com/
Lutz, A. (2015). Nike is going after 3 kinds of customers. Insider. https://www.businessinsider.com/nike-is-going-after-3-kinds-of-customers-2015-4
Lytton, M. (2024). Travelers Point Distillery. https://www.travelerspointdistillery.com/
Market Segmentation Study Guide. (2023). Understanding perceptual maps. https://www.segmentationstudyguide.com/understanding-perceptual-maps/perceptual-maps/#google_vignette
Markgraf, B. (2024). How to apply Hofstede’s classification scheme in a global marketing context. Chron.com. https://smallbusiness.chron.com/cultural-influences-marketing-strategies-26121.html
Marriott International. (2022). Explore our brands. Marriott Bonvoy. https://www.marriott.com/marriott-brands/explore-our-brands.mi
Mercedes-Benz of Chandler. (2021). 2021 Mercedes-Benz price list in Chandler, AZ. https://www.mercedesbenzofchandler.com/manufacturer-information/mercedes-benz-price-list/
Mind Tools. (2022). Hofstede’s cultural dimensions: Understanding different countries. https://www.mindtools.com/a1ecvyx/hofstedes-cultural-dimensions
Noble, S. & Roberts, S. (2016). Targeting race in ads is nothing new, but the stakes are high. https://www.technologyreview.com/2019/04/05/1175/facebook-algorithm-discriminates-ai-bias/
Paul, M. (2016). Exploitative ethical issues in target marketing, https://www.paypervids.com/exploitative-ethical-issues-target-marketing/
Pribanic, E. (2020). Benefits of market segmentation for business. https://www.techfunnel.com/martech/benefits-of-market-segmentation-for-business/
Procter & Gamble. (2022). A toothpaste for every need. Crest US. https://crest.com/en-us/oral-care-products/toothpaste?_bc_fsnf=1&PasteNeeds=All+Toothpastes
PTI News Agency. (2018). More than 19,500 mother tongues spoken in India: Census. Indian Express. https://indianexpress.com/article/india/more-than-19500-mother-tongues-spoken-in-india-census-5241056/
Puterman, S. (2018). B2B customer centricity: Why it’s vital for needs-based segmentation. MarkLives.com. https://www.marklives.com/2018/06/b2b-customer-centricity-why-its-vital-for-needs-based-segmentation/
Ries, A. & Trout, J. (2001). Positioning: The battle for your mind. McGraw-Hill.
Robinson, M. (2017). The generations: Which generation are you? https://www.careerplanner.com/career-articles/generations.cfm
Roy, R. (2020). How to do market segmentation: 5 most effective types of B2B market segmentation strategies. https://www.clodura.ai/blog/how-to-do-market-segmentation-5-most-effective-types-of-b2b-market-segmentation-strategies/
Schmidt, G. (2013, January 27). Mattel is reviving Max Steel action figure for a new media age. New York Times. https://www.nytimes.com/2013/01/28/business/media/mattel-gives-max-steel-action-figure-new-lease-on-life.html
SharkByte, Inc. (2021). Positioning statement: 7 examples and how to write one. HelpCenter. https://www.helpcenterapp.com/blog/how-to-write-positioning-statement-examples/
Simpson, J. (2017). Finding brand success in the digital world. Forbes. https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-world/?sh=2ca3710a626e
Stevenson, S. (2013). We’re no. 2! We’re no. 2! Slate. https://slate.com/business/2013/08/hertz-vs-avis-advertising-wars-how-an-ad-firm-made-a-virtue-out-of-second-place.html
Sweetman, K. (2012). In Asia, power gets in the way. Harvard Business Review. https://hbr.org/2012/04/in-asia-power-gets-in-the-way
The Investopedia Team. (2023). Top 25 developed and developing countries. https://www.investopedia.com/updates/top-developing-countries/
Tow, H. (2019). Awesome brand positioning statement examples (+template). Learn Hub, G2. https://learn.g2.com/positioning-statement-examples
Varma, S., Paracuelles, E., & Chan, C. (2018). The Belt and Road Initiative: Globalization, China style. Nomura Connects. https://www.nomuraconnects.com/focused-thinking-posts/the-belt-and-road-initiative-globalisation-china-style/
WebMD. (2022). Did Juul target teens, knowing they’d get hooked? https://www.webmd.com/smoking-cessation/how-e-cigarettes-affect-body
Wind, Y. & Bell, D. (2008). Market segmentation, in The Marketing Book, ed. Michael J. Baker and Susan J. Hart, 6th ed., pp. 222–244, Butterworth-Heinemann. https://faculty.wharton.upenn.edu/wp-content/uploads/2012/04/0702_Market_Segmentation.pdf


