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4.8: Key Terms

  • Page ID
    100048
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    Example and Directions
    Words (or words that have the same definition) The definition is case sensitive (Optional) Image to display with the definition [Not displayed in Glossary, only in pop-up on pages] (Optional) Caption for Image (Optional) External or Internal Link (Optional) Source for Definition
    (Eg. "Genetic, Hereditary, DNA ...") (Eg. "Relating to genes or heredity") The infamous double helix https://bio.libretexts.org/ CC-BY-SA; Delmar Larsen
    Glossary Entries
    Word(s) Definition Image Caption Link Source
    authority the right to give orders, supervise the work of others, and make certain decisions        
    B2B buying process encompasses 8 stages: problem recognition, need description, product specification, supplier search, proposal selection, supplier selection, order-routine specification, performance review        
    bill of materials a comprehensive inventory of the raw materials, assemblies, subassemblies, parts, and components        
    brokers individuals or businesses that bring buyers and sellers together, usually for a commission        
    business objectives and goals achievable outcomes that provide a framework for achieving success        
    business-to-business (B2B) a transaction or business conducted between one business and another        
    buy classes buying situations that are distinguished on four characteristics: newness to decision makers, number of alternatives to be considered, uncertainty inherent in the buying situation, and the amount of information needed for making a buying decision        
    buyers the people in the buying center who handle the paperwork of the actual purchase        
    buying center groups of people within organizations who make purchasing decisions        
    competition the rivalry between companies selling similar products and services with the goal of achieving revenue, profit and market share growth        
    deciders the people in the buying center who ultimately determine any part of the entire buying decision        
    derived demand market demand for a good or service that results from a demand for a related good or service        
    direct demand the demand for a commodity for direct consumption purposes        
    economic factors factors that affect the economy, such as interest rates, tax rates, laws, policies, wages, and government actions        
    expertise expert skill or knowledge in a particular field        
    Foreign Corrupt Practices Act (FCPA) a US statute that prohibits firms and individuals from paying bribes to foreign officials        
    gatekeepers individuals in the buying center who control information and/or access to decision makers and influencers        
    government markets purchases made by the governing bodies of nations, states, or communities        
    influence the capacity to have an effect on the character, development, or behavior of someone or something        
    influencers individuals whose views influence other members of the buying center in making the final decision        
    initiator the person in the buying center who first suggests or thinks of the idea of buying the product or service        
    institutions organizations, establishments, foundations, societies, or the like devoted to the promotion of a particular cause or program, especially one of a public, educational, or charitable character        
    modified rebuy a buying situation in which an individual or organization buys goods that have been purchased previously but changes either the supplier or some element of the previous order        
    new-task buy a complex B2B buying situation in which the organization buys a product or service for the first time        
    personality the combination of characteristics or qualities that form an individual’s distinctive character        
    political and legal factors factors such as the political system, the political situation, and government policies that influence B2B buying decisions        
    producers those individuals or businesses who buy raw goods to use in the creation of goods or services        
    product specifications a document carrying essential information to keep teams on track when designing and developing a product        
    resellers companies or individuals (merchants) that purchase goods or services with the intention of selling, leasing, or renting rather than consuming or using them        
    retailers businesses that sell goods to consumers in relatively small quantities for personal consumption        
    social environment the values, attitudes, beliefs, wants, and desires of the consuming public        
    straight rebuys purchases in which the business customer buys the same goods from the same supplier in the same quantity at the same terms and requires minimal decision making        
    systems selling selling a complete solution to a problem or need rather than one or more of the component parts        
    technology applications of science, data, engineering, and information for business purposes        
    users the people who consume or use the product or service        
    wholesalers businesses that typically purchase larger quantities from producers and then resell them to retailers        
    workforce skills also called employability skills, the basic skills a person must have to succeed in any workplace        

    This page titled 4.8: Key Terms is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by Elisabeth Dellegrazie via source content that was edited to the style and standards of the LibreTexts platform.