14: Direct, Online, Social Media, and Mobile Marketing Last updated Save as PDF Page ID 108152 Karen Calendo Concordia University 14.1: Biblical Insight 14.2: The Promotion Mix and Its Elements 14.3: Traditional Direct Marketing 14.4: Social Media and Mobile Marketing 14.5: Ethical Issues in Digital Marketing and Social Media 14.6: Sales Promotion and Its Role in the Promotion Mix 14.7: Ethical Issues in Personal Selling and Sales Promotion 14.8: Main Types of Sales Promotion 14.9: References