12: Distributing and Promoting Products and Services Last updated Save as PDF Page ID 97431 12.1: Introduction 12.2: Trends in Social Media 12.3: Trends in E-Commerce 12.4: The Nature and Functions of Distribution (Place) 12.5: Wholesaling 12.6: The Competitive World of Retailing 12.7: Using Supply Chain Management to Increase Efficiency and Customer Satisfaction 12.8: Promotion Strategy 12.9: The Huge Impact of Advertising 12.10: The Importance of Personal Selling 12.11: Sales Promotion 12.12: Public Relations Helps Build Goodwill