BUS 125: International Business 2e
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International Business introduces students to the integrated and interdependent global environment within which businesses operate. Using theoretical and practical perspectives, this course focuses on several aspects of the global marketplace: national differences; global trade and investment environment; global monetary systems; strategy and structure of international business; and international business operations.
Front Matter
1: Introduction
2: International Trade and Foreign Direct Investment
3: Culture and Business
4: World Economies
5: Global and Regional Economic Cooperation and Integration
6: International Monetary System
7: Foreign Exchange and the Global Capital Markets
8: International Expansion and Global Market Opportunity Assessment
9: Exporting, Importing, and Global Sourcing
10: Strategy and International Business
11: Competing Effectively through Global Marketing, Distribution, and Supply-Chain Management
12: Understanding the Roles of Finance and Accounting in Global Competitive Advantage
13: Harnessing the Engine of Global Innovation
14: Winning through Effective, Global Talent Management
15: Global Entrepreneurship and Intrapreneurship
16: Research and APA Documentation Style
Back Matter