15.7: Introduction to the Customer Evaluation Process
What you’ll learn to do: explain the key components of the customer evaluation process
Customers are constantly deciding what to buy and where to buy it. In order to retain customers, businesses must ensure their customers are satisfied. What does it mean to have a satisfied customer? How can a business retain customers in our ever-changing market place? In this section, we’ll examine the key components of the customer evaluation process.
Contributors and Attributions
CC licensed content, Original
- Introduction to the Customer Evaluation Process. Authored by : Wade Hyde. Provided by : Lumen Learning. License : CC BY: Attribution