15.2: Introduction to Customer Service Strategies
What you’ll learn to do: Identify how retailers can use excellent customer service as a differentiation tool
In biology, cells sometime differentiate by changing form from a relatively generalized state to a more specialized life form. Likewise, retailers have found success in differentiating themselves from other similar businesses by distinguishing themselves by providing unique service qualities from offering faster, timely product deliveries to emphasizing more reliable, dependable performance. (Source: dictionary.com .)
What are some ways that customer service can act like a differentiation tool?
Contributors and Attributions
CC licensed content, Original
- Introduction to Customer Service Strategies. Authored by : Wade Hyde. Provided by : Lumen Learning. License : CC BY: Attribution
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- Basaloid squamous cell carcinoma Case 275 Biopsy. Authored by : Yale Rosen. Provided by : Flickr. Located at : https://flic.kr/p/fzPdGR . License : CC BY-SA: Attribution-ShareAlike