12.23: Introduction to Pricing Objectives
What you’ll learn to do: Explain how retailers determine pricing objectives
We will examine the connection between retail pricing strategies and retailer’s business models/objectives in this section. In addition to thinking like retailers, we will take a step back to examine some general economic principles that retail businesses must understand and contend with.
Contributors and Attributions
CC licensed content, Original
- Introduction to Pricing Objectives. Authored by : Bob Danielson. Provided by : Lumen Learning. License : CC BY: Attribution