11.13: Introduction to Merchandise Planning and Management
What you’ll learn to do: Identify the important aspects of merchandise planning and management
Merchandise management and planning are an essential part of successful apparel retailers. Here are a few statistics to consider regarding the size of the apparel market on a global level.
In total the global apparel market is approximately $3 billion dollars, 2% of the world’s GDP (Gross Domestic Product. How does that break down into categories within the global apparel market?
- Womenswear: $621 billion
- Menswear: $402 billion
- Childrenswear: $186 billion
- Sports Footwear: $90 billion
- Bridalwear: $57 billion
- Luxury Goods: $339 billion
In this module we will explore the important characteristics of Merchandise Management that support this $3B industry.
Contributors and Attributions
CC licensed content, Original
- Introduction to Merchandise Planning and Management. Authored by : Robert Danielson. Provided by : Lumen Learning. License : CC BY: Attribution