7.3: Introduction to Shopping Data Collection
What you’ll learn to do: Discuss how customer shopping data is collected
We will learn how retailers use technology to keep track of their customers. What is Customer Relationship Management? What information do CRM systems collect and how can this benefit the retail business? How do CRM systems capture customer information? Do CRM systems cross the line and violate customer privacy?
Contributors and Attributions
CC licensed content, Original
- Introduction to Shopping Data Collection. Authored by : Bob Danielson. Provided by : Lumen Learning. License : CC BY: Attribution