5.9: Assignment- Customer Behavior and Strategic Planning
Over the past few quarters, your store has been getting less and less traffic, which has in turn reduced sales. You’re beginning to be concerned that the marketing for your store has started alienating customers (or that a local competitor is doing a better job reaching your customers). However, you know that it will take a lot of time and research to discover the cause of this loss of traffic.
You have a one-on-one meeting with your supervisor in a few weeks, and you think if you make a good enough presentation, you can get the go ahead for this lengthy research project.
Assignment
Your task is to develop a presentation discussing the impact demographics, psychographics, geographic, and behavioristics have on customer behavior, as well as the influence your target customer’s behavior has on a sustainable competitive market strategy. Display who your target customer is, why, and how you know. The whole idea is to “show what you know.”
You must present a PowerPoint presentation to your boss outlining your plans for customer research and new marketing development ideas. Your PowerPoint presentation should have a minimum of 10 slides: a title page, content slides, and a conclusion. You will present to the class for 15 minutes.
Grading Rubric
This assignment is worth a total of 50 points.
| Criteria | Not Evident | Developing | Exemplary | Points |
|---|---|---|---|---|
| Submit your slide deck |
0 pts
No slide deck submitted |
2 pts
Slide deck does not have at least 4 slides |
5 pts
Slide deck has at least 4 slides focused on a central theme |
5 pts |
| Present within the allotted time |
0 pts
No presentation completed |
2 pts
Presentation is either one minute under or over 15 minutes |
5 pts
Presentation is within one minute of the required 15-minute length |
5 pts |
| Speak with appropriate volume, speed, and clarity |
0 pts
No presentation completed |
5 pts
Presentation cannot be heard, is too fast or too slow, or cannot be understood |
10 pts
Presentation is spoken at an adequate volume, speed, and clarity |
10 pts |
| Present your slides effectively |
0 pts
No presentation completed |
5 pts
Presentation is disjointed, unprofessional, or too reliant on slide deck text |
10 pts
Presentation is professional and feels cohesive |
10 pts |
| Discuss the impact demographics, psychographics, geographic, and behavioristics have on customer behavior |
0 pts
Presentation does not cover this topic |
5
pts
Presentation covers the topic, but does not connect it with a sustainable competitive market strategy |
10 pts
Presentation covers the topic, and connects it with a sustainable competitive market strategy |
10 pts |
| Discuss the impact demographics, psychographics, geographic, and behavioristics have on customer behavior |
0 pts
Presentation does not cover this topic |
5
pts
Presentation covers the topic, but does not connect it with customer behavior |
10 pts
Presentation covers the topic, and connects it with customer behavior |
10 pts |
| Total: | 50 pts |
Contributors and Attributions
- Assignment: Customer Behavior and Strategic Planning. Provided by : Lumen Learning. License : CC BY: Attribution
- Revision and adaptation. Authored by : Jameson Gurley. Provided by : Lumen Learning. License : CC BY: Attribution