5.4: Introduction to Strategic Planning Opportunities
What you’ll learn to do: Examine possible opportunities that can arise from strategic planning
Strategic planning helps firms identify how best to compete in-market, given the business environment, the firm’s own capabilities relative to the needs of the customer, and the anticipated actions/reactions of competitors. The resulting marketing plan guides how the firm should pursue its strategic objectives, reflecting areas where the firm can pursue avenues for growth and sustained competitive advantage.
Contributors and Attributions
CC licensed content, Original
- Introduction to Strategic Planning Opportunitiesq. Authored by : Patrick Williams. Provided by : Lumen Learning. License : CC BY: Attribution