2.8: Introduction to Competitive Analysis
What you’ll learn to do: Evaluate the elements of a competitive analysis
Competitive analysis is an integral part of developing an organization’s marketing strategy. It is done by identifying competitors, then evaluating their strategies for strengths and weaknesses relative to your own. When done effectively, competitive analysis helps you understand your competitors’ capabilities, which will inform you how they go to market and what they prioritize in their operations.
Contributors and Attributions
CC licensed content, Original
- Introduction to Competitive Analysis. Authored by : Patrick Williams. Provided by : Lumen Learning. License : CC BY: Attribution