2.14: References
- Page ID
- 99197
\( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)
\( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)
\( \newcommand{\dsum}{\displaystyle\sum\limits} \)
\( \newcommand{\dint}{\displaystyle\int\limits} \)
\( \newcommand{\dlim}{\displaystyle\lim\limits} \)
\( \newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\)
( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\)
\( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)
\( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\)
\( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\)
\( \newcommand{\Span}{\mathrm{span}}\)
\( \newcommand{\id}{\mathrm{id}}\)
\( \newcommand{\Span}{\mathrm{span}}\)
\( \newcommand{\kernel}{\mathrm{null}\,}\)
\( \newcommand{\range}{\mathrm{range}\,}\)
\( \newcommand{\RealPart}{\mathrm{Re}}\)
\( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)
\( \newcommand{\Argument}{\mathrm{Arg}}\)
\( \newcommand{\norm}[1]{\| #1 \|}\)
\( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\)
\( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\AA}{\unicode[.8,0]{x212B}}\)
\( \newcommand{\vectorA}[1]{\vec{#1}} % arrow\)
\( \newcommand{\vectorAt}[1]{\vec{\text{#1}}} % arrow\)
\( \newcommand{\vectorB}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)
\( \newcommand{\vectorC}[1]{\textbf{#1}} \)
\( \newcommand{\vectorD}[1]{\overrightarrow{#1}} \)
\( \newcommand{\vectorDt}[1]{\overrightarrow{\text{#1}}} \)
\( \newcommand{\vectE}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash{\mathbf {#1}}}} \)
\( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)
\(\newcommand{\longvect}{\overrightarrow}\)
\( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)
\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)1. “About Us,” Contact Frito-Lay, PepsiCo, accessed June 5, 2022, https://contact.pepsico.com/fritolay/about-us.
2. Werner Geyser, “10 of the Best Marketing Strategy Examples to Power Your Campaigns,” Influencer Marketing Hub, updated August 1, 2022, https://influencermarketinghub.com/m...tegy-examples/.
3. Geyser, “Best Marketing Strategy Examples.”
4. Ibid.
5. “Corporate Structure,” Structure & Governance, Procter & Gamble, last modified March 24, 2020, us.pg.com/structure-and-gove...ate-structure/.
6. Patrick Hull, “Be Visionary. Think Big,” Forbes, December 19, 2012, https://www.forbes.com/sites/patrick...ary-think-big/.
7. “Analysis of Volkswagen Mission Statement & Vision Statement 2022,” Visionary BusinessPerson, last modified August 22, 2022, https://visionarybusinessperson.com/...ion-statement/.
8. “Corporate Vision,” Fujitsu United States, accessed August 5, 2022, https://www.fujitsu.com/us/about/philosophy/vision/.
9. Barbara Farfan, “Mission Statements from the Automotive Industry,” The Balance Small Business, Dotdash Meredith, updated November 20, 2019, https://www.thebalancesmb.com/auto-i...ements-4068550.
10. Gennaro Cuofano, “Tesla Mission Statement and Vision Statement Analysis 2022,” FourWeekMBA, last modified May 21, 2022, https://fourweekmba.com/tesla-vision...ion-statement/.
11. Christine Rowland, “Apple Inc.’s Mission Statement and Vision Statement (an Analysis),” Panmore Institute, updated May 9, 2022, https://panmore.com/apple-mission-st...sion-statement.
12. “About Us,” About IKEA, Inter IKEA Systems, updated June 12, 2022, https://about.ikea.com/en/about-us.
13. Anthony Rivera, “Netflix’s Mission Statement & Vision Statement: A Strategic Analysis,” Rancord Society, updated November 10, 2019, https://www.rancord.org/netflix-corp...tegic-analysis.
14. “eBay Mission and Vision Analysis,” Mission Statement, last modified January 27, 2021, https://mission-statement.com/ebay/.
15. Alessio Bresciani, “51 Mission Statement Examples from the World’s Best Companies,” Foresight & Strategy, AlessioBresciani.com, last modified April 11, 2022, https://alessiobresciani.com/foresig...est-companies/.
16. Aman Kaur, “Conducting a Gap Analysis: A Four-Step Template,” ClearPoint Strategy, Ascendant Strategy Management Group, last modified January 4, 2022, https://www.clearpointstrategy.com/g...ysis-template/.
17. Kaur, “Conducting a Gap Analysis.”
18. Kaur, “Conducting a Gap Analysis.”
19. Kaur, “Conducting a Gap Analysis.”
20. “Goals vs. Objectives: What’s the Difference?,” Indeed Career Guide, Indeed, updated July 1, 2022, https://www.indeed.com/career-advice...and-objectives.
21. Indeed, “Goals vs. Objectives.”
22. Helen Sabell, “10 Steps for Effective Goal Setting: Set and Achieve Goals,” The College for Adult Learning, updated March 15, 2021, https://collegeforadultlearning.edu....achieve-goals/.
23. “Marketing Dashboard,” Marketing Dictionary, Skyword, December 1, 2016, https://www.skyword.com/marketing-di...ing-dashboard/.
24. “The Role of Marketing in the Strategic Planning Process,” Studopedia, accessed June 3, 2022, https://studopedia.org/7-101679.html.
25. “What Is the Strategic Business Unit? The Complete Guide,” AVADA Commerce Blog, AVADA, May 12, 2022, https://blog.avada.io/resources/stra...ness-unit.html.
26. Microsoft, Annual Report 2021, October 2021, https://www.microsoft.com/investor/r...r21/index.html.
27. Microsoft, Annual Report 2021.
28. David Weedmark, “Emerson: Company Profile,” The Balance Careers, Dotdash Meredith, updated May 30, 2019, https://www.thebalancecareers.com/em...rofile-2071327.
29. David Curry, “Apple Statistics (2022),” App Data, Business of Apps, updated May 4, 2022, https://www.businessofapps.com/data/apple-statistics/.
30. “The BCG Matrix | Boston Matrix,” Expert Program Management, last modified October 2, 2019, https://expertprogrammanagement.com/...boston-matrix/.
31. “Tablet Shipments Market Share by Vendor Worldwide from 2nd Quarter 2011 to 1st Quarter 2022,” Statista, accessed June 27, 2022, https://www.statista.com/statistics/...ablet-vendors/.
32. William Gallagher, “Apple Watch Remains the Best Seller as Smartwatch Market Grows,” AppleInsider, Quiller Media, June 1, 2022, https://appleinsider.com/articles/22...h-market-grows.
33. Gallagher, “Apple Watch.”
34. Expert Program Management, “BCG Matrix | Boston Matrix.”
35. Expert Program Management, “BCG Matrix | Boston Matrix.”
36. S. K. Gupta, “Starbucks SWOT 2022: SWOT Analysis of Starbucks,” Business Strategy Hub, updated January 24, 2022, https://bstrategyhub.com/swot-analys...tarbucks-swot/.
37. Gupta, “Starbucks SWOT 2022.”
38. Ibid.
39. Ibid.
40. Ibid.
41. “Procter & Gamble’s Advertising Spending in the United States from 2009 to 2020,” Statista, accessed June 5, 2022, https://www.statista.com/statistics/...ble-in-the-us/.
42. Charles W. L. Hill and Gareth R. Jones, Essentials of Strategic Management, 3rd ed. (Mason, OH: South-Western Cengage Learning, 2012).
43. Richard Daniels, “What Is Intensive Strategy? 3 Types of Intensive Strategies,” Business Study Notes, updated August 7, 2020, https://www.businessstudynotes.com/f...ve-strategies/.
44. Hill and Jones, Essentials of Strategic Management.
45. Mark Hall, “Facebook,” Encyclopaedia Britannica, updated November 9, 2021, https://www.britannica.com/topic/Facebook.
46. Gary Moorhouse, “Business Diversification Strategy: The Best Examples,” Latest News & Blog, Shorts Chartered Accountants, August 9, 2021, https://blog.shorts.uk.com/business-...ategy-examples.
47. “Product Diversification,” Corporate Finance Institute, CFI Education, updated February 1, 2022, https://corporatefinanceinstitute.co...versification/.
48. “Concentric Diversification: Examples, Strategy, Advantages and Disadvantages,” Harappa Blogs, Harappa Learning, December 9, 2021, https://harappa.education/harappa-di...tion-strategy/.
49. Harappa Learning, “Concentric Diversification.”
50. “What Is Horizontal Diversification? Definition, Benefits and Examples,” Indeed Career Guide, Indeed, March 15, 2021, https://www.indeed.com/career-advice...iversification.
51. Conglomerate Diversification: Examples, Strategy, Meaning, Advantages and Disadvantages,” Harappa Blogs, Harappa Learning, December 31, 2021, https://harappa.education/harappa-di...versification/.
52. “Company,” Pinterest Newsroom, Pinterest, accessed August 5, 2022, https://newsroom.pinterest.com/en/company; “Press,” All about Pinterest, Pinterest, accessed August 5, 2022, https://about.pinterest.com/en/node/...0pinterest.com.
53. “16 of the Best Company Mission Statement Examples for Inspiration,” Biteable Blog, Biteable, last modified April 5, 2022, https://biteable.com/blog/mission-statements/.
54. “Mission, Values and Public Purposes,” About the BBC, BBC, accessed August 5, 2022, https://www.bbc.com/aboutthebbc/governance/mission.
55. Jonas Sickler and Patrick Lane, “9 Examples of Buyer Personas for B2B & B2C Brands,” SEO Blog, Terakeet, June 12, 2020, https://terakeet.com/blog/buyer-persona-examples/.
56. Boz V., “How Many Personas Are Too Many?,” LinkedIn, May 3, 2016, https://www.linkedin.com/pulse/how-m...s-too-boz-zou/.
57. “Marketing Plan Current Situation Section,” Resources for Entrepreneurs, Gaebler Ventures, accessed April 20, 2022, https://www.gaebler.com/Marketing-Pl...-Situation.htm.
58. “Marketing Plan: Contents of a Marketing Plan,” iEduNote, last modified October 12, 2020, https://www.iedunote.com/marketing-plan.
59. Clint Fontanella, “The Straightforward Guide to Product Strategy,” The HubSpot Customer Service Blog, HubSpot, updated March 17, 2022, https://blog.hubspot.com/service/product-strategy.
60. “How to Develop the Pricing Strategy for Your Marketing Plan,” PriceBeam Blog, PriceBeam, February 7, 2017, https://blog.pricebeam.com/pricing-s...marketing-plan.
61. iEduNote, “Marketing Plan.”
62. “A Community of 4.6 Billion,” Tech Blog, Health IT, last modified September 20, 2021, https://healthit.com.au/how-big-is-t...we-measure-it/.
63. Zoe Palmer, “KPIs vs. Marketing Metrics: What’s the Difference?,” Brand Chemistry, last modified August 25, 2020, www.brandchemistry.com.au/bl...keting-metrics.
64. “5 Benefits of Dashboards in the Marketing Industry,” InfoCaptor BI, Rudrasoft, March 13, 2017, https://www.infocaptor.com/5-benefit...eting-industry.
65. “KPI of the Week: Revenue Growth,” News & Publications, Porte Brown Accountants & Advisors, accessed June 5, 2022, https://www.portebrown.com/news/kpi-...revenue-growth.
66. Porte Brown Accountants & Advisors, “KPI of the Week.”
67. “What Is Average Revenue per User (ARPU) and How to Calculate It,” Peel Insights, accessed June 4, 2022, https://www.peelinsights.com/post/wh...o-calculate-it.
68. “Market Share,” Encyclopedia Table of Contents, Inc., updated February 6, 2020, www.inc.com/encyclopedia/market-share.html.
69. “Evaluating Market Share as a KPI,” Insights, Ungerboeck, updated January 18, 2021, https://ungerboeck.com/resources/eva...share-as-a-kpi.
70. Fraser Sherman, “How Do You Calculate a Company’s Relative Market Share?,” Small Business, Chron.com, updated September 24, 2020, https://smallbusiness.chron.com/calc...are-11401.html.
71. Sherman, “How Do You Calculate?”
72. “How to Measure Customer Satisfaction KPIs,” Resource Center, GetFeedback, last modified January 20, 2022, https://www.getfeedback.com/resource...sfaction-kpis/.
73. Andrea Paul, “Top Metrics and Strategies for How to Measure Customer Service Performance,” Kustomer Blog, Kustomer, last modified December 2, 2021, https://www.kustomer.com/blog/how-to...e-performance/.
74. Paul, “Top Metrics and Strategies.”
75. “Locations,” Classic Cleaners, accessed August 5, 2022, https://classiccleaners.com/locations/.
76. “Case Study: Company Tracks Performance with Marketing Reporting Dashboard,” Perspective, Tips, and Insights (blog), TBH Creative, February 4, 2020, https://blog.tbhcreative.com/2020/02...dashboard.html.
77. TBH Creative, “Case Study.”
78. Shivani, “Marketing Ethics: Meaning, Importance, and Examples,” InviteReferrals, December 14, 2021, https://www.invitereferrals.com/blog...keting-ethics/.
79. Shivani, “Marketing Ethics.”
80. “Corporate Social Responsibility: A Brief History,” Association of Corporate Citizenship Professionals, last modified April 21, 2022, https://accp.org/resources/csr-resou...brief-history/.
81. John Edelman, “George H. W. Bush’s Impact on CSR,” Insights, Edelman, December 5, 2018, https://www.edelman.com/insights/geo...ush-impact-csr.
82. Michael Ledecky, “Corporate Social Responsibility: Past, Present, and Future,” Resources to Engage Your Cause (blog), EVERFI, last modified July 20, 2022, https://everfi.com/blog/community-en...t/csr-history/.
83. Submittable, “Millennials, Gen Z, and the Rising Demand for Corporate Social Responsibility,” American Marketing Association, July 6, 2020, https://www.ama.org/2020/07/06/mille...esponsibility/.
84. Submittable, “Millennials, Gen Z.”
85. Ibid.
86. Ibid.
87. Zach Hrynowski and Megan Brenan, “What Percentage of Americans Vape?,” Gallup News, Gallup, August 19, 2021, https://news.gallup.com/poll/267413/...cans-vape.aspx.
88. Meagan Parrish, “The 2009 Toyota Accelerator Scandal That Wasn’t What It Seemed,” Manufacturing.net, Industrial Media, August 11, 2016, https://www.manufacturing.net/automo...what-it-seemed.
89. Danielle Douglas and Michael A. Fletcher, “Toyota Reaches $1.2 Billion Settlement to End Probe of Accelerator Problems,” Washington Post, March 19, 2014, https://www.washingtonpost.com/busin...572_story.html.
90. “Red Bull Student Marketeer,” Red Bull Jobs, Red Bull, accessed June 4, 2022, https://jobs.redbull.com/us-en/micro...dent-marketeer.
91. “History of Blue Zones,” Blue Zones, last modified April 30, 2021, https://www.bluezones.com/about/history/.
92. “Blue Zone Results: Albert Lea, MN,” Blue Zones, last modified January 8, 2019, https://www.bluezones.com/blue-zones...albert-lea-mn/.
93. Blue Zones, “History of Blue Zones.”