10.8: Discussion- Product Strategy
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Write a post for the Discussion on this topic, addressing the questions below. You may use either written paragraph or bullet-point format. Part 1 should be 2–3 paragraphs in length or an equivalent amount of content in bullet-point form. Responses to your classmates’ posts should be 1–2 paragraphs or several bullet points in length.
Part 1: Product Strategy
Briefly describe your product or service. Where is it in the product development life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider the following:
- What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
Does the design and/or service deliver what the customer values? If not, how can it improve?
What improvements would help your offering compete more effectively?
Part 2: Respond to Classmates’ Posts
After you have created your own post, look over the discussion posts of your classmates and respond to at least two of them.
Part 3: Incorporate Feedback
Review the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the “Complete Marketing Plan” assignment.
Grading Rubric for Discussion Posts
The following grading rubric may be used consistently for evaluating all discussion posts.
Discussion Grading Rubric
|Criteria||Response Quality: Not Evident||Response Quality: Developing||Response Quality: Exemplary||Point Value Possible|
|Submit your initial response||No post made – 0 pts||Post is either late or off-topic – 2 pts||Post is made on time and is focused on the prompt – 5 pts||Point value possible – 5 pts|
|Respond to at least two peers’ presentations||No response to peers – 0 pts||Responded to only one peer – 2 pts||Responded to two peers – 5 pts||Point value possible –5 pts|
Total Points Possible for Discussion Assignment: 10pts.
- Discussion: Product Strategy. Provided by: Lumen Learning. License: CC BY: Attribution