Search
x
selected template will load here
Error
This action is not available.
Principles of Marketing (Lumen)
Marketing
{ "4.01:_Reading-_Optimizing_the_Marketing_Mix" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.02:_Reading-_Implementation_and_Budget" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.03:_Reading-_Evaluating_Marketing_Results" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.04:_Self_Check-_Marketing_Strategy_Mechanics" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.05:_Outcome-_Strategic_Planning_Tools" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.06:_Reading-_SWOT_Analysis" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.07:_Reading-_BCG_Matrix" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.08:_Reading-_Strategic_Opportunity_Matrix" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.09:_Self_Check-_Strategic_Planning_Tools" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.10:_Outcome-_Examples_of_Corporate_Strategies" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.11:_Why_It_Matters-_Marketing_Strategy" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.12:_Reading-_Market_Penetration_Example" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.13:_Reading-_Market_Development_Example" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.14:_Reading-_Product_Development_Example" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.15:_Reading-_Diversification_Example" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.16:_Self_Check-_Examples_of_Corporate_Strategies" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.17:_Outcome-_Customer_Relationships" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.18:_Reading-_Customer-Relationship_Strategies" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.19:_Video-_Harley_Davidson_Customer_Relationships" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.20:_Self_Check-_Customer_Relationships" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.21:_Putting_It_Together-_Marketing_Strategy" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.22:_Outcome-_Evaluate_Alignment_of_Marketing_Strategies" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.23:_Assignment-_Marketing_Plan_Part_I" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.24:_Video-_What_Is_Strategy" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.25:_Reading-_Strategy_and_Tactics" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.26:_Reading-_The_Mission_Statement" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.27:_Reading-_Strategy_and_Objectives" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.28:_Self_Check-_Evaluate_Alignment_of_Marketing_Strategies" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.29:_Outcome-_Marketing_Strategy_Mechanics" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "4.30:_Reading-_Creating_the_Marketing_Strategy" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()" }
{ "00:_Front_Matter" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "01:_What_Is_Marketing" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "02:_Marketing_Function" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "03:_Segmentation_and_Targeting" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "04:_Marketing_Strategy" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "05:_Ethics_and_Social_Responsibility" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "06:_Marketing_Information_and_Research" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "07:_Consumer_Behavior" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "08:_Positioning" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "09:_Branding" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "10:_Product_Marketing" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "11:_Pricing_Strategies" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "12:_Place-_Distribution_Channels" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "13:_Promotion-_Integrated_Marketing_Communication_(IMC)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "14:_Marketing_Globally" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "15:_Marketing_Plan" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "16:_Faculty_Resources" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "zz:_Back_Matter" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()" }
{ "Book:_eMarketing__The_Essential_Guide_to_Marketing_in_a_Digital_World_(Stokes)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Book:_Launch__Advertising_and_Promotion_in_Real_Time" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Core_Principles_of_International_Marketing_(Mariadoss)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Digital_Marketing_Strategy_(Dolbec)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Introducing_Marketing_(Burnett)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Principles_of_Marketing_(LibreTexts)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Principles_of_Marketing_(Lumen)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Principles_of_Marketing_(OpenStax)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", The_Power_of_Selling : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()" }
Wed, 01 Nov 2023 17:44:37 GMT
4: Marketing Strategy
47855
47855
Delmar Larsen
{ }
Anonymous
Anonymous User
2
false
false
[ "article:topic-guide", "showtoc:no", "license:ccby", "program:lumen", "licenseversion:40", "authorname:lumen", "source@https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016" ]
[ "article:topic-guide", "showtoc:no", "license:ccby", "program:lumen", "licenseversion:40", "authorname:lumen", "source@https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016" ]
https://biz.libretexts.org/@app/auth/3/login?returnto=https%3A%2F%2Fbiz.libretexts.org%2FBookshelves%2FMarketing%2FPrinciples_of_Marketing_(Lumen)%2F04%253A_Marketing_Strategy