2.4: Video- Coffee Shop Marketing
Starbucks is a powerful global brand that brings with it a sense of being cool and new. A stodgy coffeeshop brand in the United Kingdom had to find a different value proposition to convince coffee drinkers that they were worth another try. Watch the video, below, to see what they tried:
Contributors and Attributions
CC licensed content, Shared previously
- Coffee Shop Marketing. Provided by : BBC. Located at : https://youtu.be/8Y-Skd5JJWg . License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives