1.7: Key Terms
- Page ID
- 113251
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\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)Algorithms: Complex mathematical formulas used by social media platforms to analyze user behavior and preferences to personalize content, suggest connections, and recommend posts.
Brand Evangelists: Loyal customers who actively promote and support a brand, often participating in online communities and spreading positive word-of-mouth.
Cyberbullying: The use of electronic communication to bully or harass individuals, typically through mean or threatening messages on social media platforms.
Cybersecurity: Practices and technologies used to protect systems, networks, and data from cyber attacks and unauthorized access.
Data Breach: An incident where sensitive, protected, or confidential data is accessed, used, or disclosed without authorization.
Facebook: A dominant social media platform launched in 2004, enabling users to connect with friends and family, share updates, photos, and videos, and engage in various social activities.
Friendster: An early social networking service launched in 2002, which helped users connect with friends and meet new people online.
Influencer Partnerships: Collaborations between brands and social media influencers to promote products or services to the influencer's audience.
Instagram: A photo and video sharing social network launched in 2010, focusing on personal expression and storytelling through visual content.
LinkedIn: A professional networking site designed to connect professionals, facilitate job searching, and share industry news and insights.
MySpace: One of the first major social networking sites, popular in the early 2000s, that allowed users to create profiles, connect with friends, and share content.
Netiquette: The set of rules for proper behavior and communication on the internet, aimed at maintaining respectful and effective online interactions.
Online Focus Group: A group of individuals engaged through online platforms to provide feedback or information, often used for market research.
Pinterest: A photo-sharing platform that helps users discover and save ideas for various projects and interests, organized into boards.
Privacy Settings: Options available on social media platforms allowing users to control who can see their information and how it is used.
Six Degrees: An early social networking site launched in 1997 that allowed users to connect with friends and family members.
Social Comparison: The act of comparing oneself to others on social media, often leading to feelings of inadequacy or jealousy.
Social Media: Platforms that facilitate online communication, sharing of information, and connection between users, encompassing personal, professional, and communal interactions.
Targeted Advertising: Marketing strategy that uses data and algorithms to deliver ads to specific groups of people based on their online behavior and preferences.
Threads: An extension of Instagram designed for more intimate and streamlined text updates and interactions with close friends.
TikTok: A short-form video platform known for its engaging and creative content, where users create and share videos often set to music, fostering viral trends and entertainment.
Twitter: A microblogging platform launched in 2006 that allows users to post and interact with short messages known as tweets, facilitating real-time communication and information sharing.
Usenet: An early internet system of discussion forums where users could post messages and reply to each other, created in 1982.
YouTube: A video-sharing platform launched in 2005 that revolutionized how people watch, share, and create video content.
The final material was curated, edited, authored, and arranged through human creativity, originality, and subject expertise of Gabrielle Brixey, MBA MAC and is therefore under the CC BY NC SA license when applicable.