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8.6: Advantages and challenges

  • Page ID
    41700
  • Optimising a website for search engines should entail optimising the website for users. Done properly, it should result in a better user experience, while ensuring that search engines index and rank the website well.

    It can be tempting to focus on the technicalities of SEO while forgetting that both robots and humans need to read the same website. One should not be sacrificed for the other.

    Search engines update their algorithms regularly. Each update is an attempt to improve search results, but can result in loss of rankings for some websites, depending on the update. A contingency plan, such as a pre-prepared search advertising campaign, needs to be in place to cope with a sudden drop in rankings.

    As with any digital marketing practice, SEO should not be the only focus of digital marketing efforts. It works best when part of a holistic online marketing strategy The SEO community is constantly sharing insights about search algorithms, whenever a new one is released, do some research on the best ways to avoid being penalised.

    The SEO community is constantly sharing insights about search algorithms, whenever a new one is released, do some research on the best ways to avoid being penalised.

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