Skip to main content
Business LibreTexts

7.13: References

  • Page ID
    41691
  • Ahonen, T. (2008) Mobile as 7th of the Mass Media: Cellphone, cameraphone, iPhone, smartphone. London: Futuretext.

    Brookings. (2016) Zero rating: a boon to consumers, or a net neutrality nightmare? [Online] Available at: www.brookings.edu/blog/techtank/2016/03/23/zero-rating-a-boon-to-consumers-or-a-netneutrality-nightmare [Accessed 21 October 2016] - Link no longer active

    ComScore. (2015) Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S. [Online] Available at: www.comscore.com/Insights/Blog/Number-of-Mobile-Only-Internet-Users-Now-ExceedsDesktop-Only-in-the-U.S [Accessed 31 October 2017]

    Convince & Convert. (n.d.) Why Apps May Become More Important Than Your Website. [Online] Available at: www.convinceandconvert.com/mobile/why-apps-may-become-more-important-than-yourwebsite [Accessed 31 October 2017]

    Dscout. (2016) Putting a Finger on Our Phone Obsession. [Online] Available at: blog.dscout.com/mobile-touches [Accessed 30 October 2017]

    Digital Training Academy. (2016) App case study: ASB bank Digital piggybank for kids. [Online] Available at: www.digitaltrainingacademy.com/casestudies/2016/07/app_case_study_asb_bank_digital_ piggybank_for_kids.php#more [Accessed 31 October 2017]

    Digital Turbine. (2016) Starbucks: A Case Study in Effective Mobile App Marketing. [Online] Available at: www.digitalturbine.com/blog/starbucks-a-case-study-in-effective-mobile-app-marketing [Accessed 30 October 2017]

    eMarketer. (2016) How Many Apps Do Smartphone Owners Use? [Online] Available at: www.emarketer.com/Article/How-Many-Apps-Do-Smartphone-Owners-Use/1013309 [Accessed 30 October 2017]

    Gallup. (2015) Most U.S. Smartphone Owners Check Phone at Least Hourly. [Online] Available at: www.gallup.com/poll/184046/smartphone-owners-check-phone-least-hourly.aspx [Accessed 30 October 2017]

    Impact. (2016) 31 Mobile Marketing Statistics to Help You Plan for 2017. [Online] Available at: www.impactbnd.com/blog/mobile-marketing-statistics-for-2016 [Accessed 30 October 2017]

    Layar. (2016) Quick & Easy Self-Service Augmented Reality. [Online] Available at: www.layar.com/features/ [Accessed 30 October 2017]

    Marketing Journal. (2016) “Marketing and the Internet of Things: Are You Ready?” – Jamshed Dubash. [Online] Available at: www.marketingjournal.org/mark...amshed-dubash/ [Accessed 30 October 2017]

    Savvy Apps Blog. (2016) Android vs iOS: Which platform to build for first? [Online] Available at: savvyapps.com/blog/android-vs-ios-which-platform-to-build-for-first [Accessed 30 October 2017]

    Smart Insights. (2016) Percent time spend on mobile apps 2016. [Online] Available at: www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketingstatistics/attachment/percent-time-spent-on-mobile-apps-2016 [Accessed 25 October 2016]

    SurveyMonkey. (2016) The 60 most popular apps of 2016 (so far). [Online] Available at: www.surveymonkey.com/business/intelligence/most-popular-apps-2016 [Accessed 25 October 2016] - Link no longer active

    VentureBeat. (2016) Facebook passes 1.65 billion monthly active users, 54% access the service only on mobile. [Online] Available at: venturebeat.com/2016/04/27/facebook-passes-1-65-billion-monthly-active-users-54-accessthe-service-only-on-mobile [Accessed 31 October 2017]