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Business LibreTexts

7: Mobile channels and apps

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  • Learning Objectives

    In this chapter, you will learn:

    • The important principles that govern mobile-specific channels.
    • To recognise the importance of location in marketing via mobile.
    • To identify the mobile channels available to marketers.
    • What to consider when creating an app.
    • To describe first steps for implementing marketing via certain mobile channels.

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