21.11: References

Google, 2016. Google Analytics 360 and DoubleClick Bid Manager boost conversions by 423%. [Online] Available at: services.google.com/fh/files/misc/ga360_efinancialcareers_case_study_v3.pdf [Accessed 6 November 2017]

Krux, 2016. Data Mining Is Becoming The New Market Research. [Online] Available at: www.krux.com/blog/general/data-mining-is-becoming-the-new-market-research [Accessed 23 February 2017] - Link no longer active