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Business LibreTexts

21: Data Analytics

  • Page ID
    36805
  • Learning Objectives

    In this chapter, you will learn:

    • The importance of analytics to digital marketing.
    • What metrics you can and should be tracking.
    • How to capture web analytics data.
    • Techniques and guidelines for analysing data to better understand your users.
    • How to present data clearly and how to use data visualisation to help users understand it.