20.S: Conversion Optimization(Summary)
- Page ID
- 43159
Conversion optimisation is the process of testing to increase the conversions from a website or digital campaign. A conversion can refer to any action that a web visitor takes. Tests are either A/B tests, or multivariate tests. It’s important to understand the business and customers, so you can create appropriate, useful tests.
The basic approach to conversion optimisation is:
- Gather data
- Analyse data
- Fix anything that’s broken
- Design tests
- Run tests
- Report and repeat.