In this chapter, you will learn:
- Which digital marketing tactics you can test and improve.
- How to pick the right test for your goals and purpose.
- How to perform conversion optimisation step by step to improve the effectiveness of your online marketing efforts.
- 20.6: Tools of the trade
- Online, conversion optimisation relies on being able to record which version of a test a web visitor sees, and whether or not that visitor converted. A returning visitor should also see the same version they saw the first time to avoid confusion. There are many software solutions that help you to do this.