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20: Optimize - Conversion Optimization

  • Page ID
    24990
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    Learning Objectives

    In this chapter, you will learn:

    • Which digital marketing tactics you can test and improve.
    • How to pick the right test for your goals and purpose.
    • How to perform conversion optimisation step by step to improve the effectiveness of your online marketing efforts.


    This page titled 20: Optimize - Conversion Optimization is shared under a CC BY-NC-SA 3.0 license and was authored, remixed, and/or curated by Rob Stokes via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.