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Business LibreTexts

2.9: References

  • Page ID
  • Eisenberg, B. and Eisenberg, J., 2006. Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing. Thomas Nelson Publishers: USA

    Forecaster, n.d. Argos Case study. [Online] Available at: [Accessed 27 October 2017]

    Kohn, A. (1993). Punished by Rewards: The trouble with gold stars, incentive plans, A’s, praise and other bribes. Boston: Houghton Mifflin.

    Kramp, J., 2011. What is a Customer Experience Map? [Online] Available at: [Accessed 30 October 2017]

    Psychology Today, 2013. Cognitive Biases Are Bad for Business. [Online] Available at: [Accessed 30 October 2017]

    Risdon, C., 2011. The Anatomy of an Experience Map. [Online] Available at: [Accessed 30 October 2017]

    Ward, V. 2015. The Telegraph: People rate wine better if they are told it is expensive. [Online] Available at:

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