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Business LibreTexts

2.9: References

  • Page ID
    36833
  • Eisenberg, B. and Eisenberg, J., 2006. Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing. Thomas Nelson Publishers: USA

    Forecaster, n.d. Argos Case study. [Online] Available at: https://www.forecaster.com/argos-case-study/ [Accessed 27 October 2017]

    Kohn, A. (1993). Punished by Rewards: The trouble with gold stars, incentive plans, A’s, praise and other bribes. Boston: Houghton Mifflin.

    Kramp, J., 2011. What is a Customer Experience Map? [Online] Available at: touchpointdashboard.com/2011/08/what-is-a-customer-touchpoint-or-journey-map [Accessed 30 October 2017]

    Psychology Today, 2013. Cognitive Biases Are Bad for Business. [Online] Available at: www.psychologytoday.com/blog/the-power-prime/201305/cognitive-biases-are-bad-business [Accessed 30 October 2017]

    Risdon, C., 2011. The Anatomy of an Experience Map. [Online] Available at: adaptivepath.org/ideas/our-guide-to-experience-mapping [Accessed 30 October 2017]

    Ward, V. 2015. The Telegraph: People rate wine better if they are told it is expensive. [Online] Available at: http://www.telegraph.co.uk/news/shop...expensive.html

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