In this chapter, you will learn:
- Why video marketing is such a powerful, versatile and effective marketing channel online.
- How successful online videos are produced, step-by-step.
- Paid, earned and owned methods of promoting your online video.
- 19.1: Introduction
- 19.2: Key terms and concepts
- 19.3: Video content strategy
- 19.4: Video production step-by-step
- 19.5: Video promotion
- 19.6: Facebook Video
- 19.10: Case study - Nike Chicago Cubs Someday
- 19.11: The bigger picture
- 19.12: References
- 19.7: Advantages and challenges
- 19.8: Measuring Success
- 19.9: Tools of the trade
- 19.E: Video Marketing(Exercises)
- 19.S: Video Marketing(Summary)