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Business LibreTexts

18: Direct marketing - email and mobile

  • Page ID
  • Learning Objectives

    In this chapter, you will learn:

    • The basics of email strategy.
    • How to structure and design an effective marketing email.
    • How to plan and execute a successful direct marketing campaign using email.
    • Techniques for measuring and optimising your email campaigns.
    • How mobile can tie into and enhance your direct marketing campaigns.

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