Case study questions
- What strategic aspects of social media did Fjordland consider when electing to focus solely on social media?
- What other aspects of social media would you have included in your campaign strategy?
- Would you recommend using an exclusive channel as part of your marketing strategy? Why or why not?
- What are some of the pitfalls of engaging difficult customers on social media platforms?
- What skills do you think are important for a great community manager to have?
- Should all brands be active in social media spaces? What brands have less to gain from trying to create an online community?
www.socialmediaexaminer.com – Social Media Examiner offers practical advice, tips and strategies for engaging on social media.
www.socialmediatoday.com – Social Media Today offers news, insights and analysis of social media trends.