17.7: References

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Chaffey, D., 2016. Global social media research summary 2016. [Online] Available at: www.smartinsights.com/social-...edia-research/ [Accessed 1 November 2017]

Digital Training Academy, 2016. Switch from TV and banners to Facebook boosts sales for Fjordland. [Online] Available at: www.digitaltrainingacademy.co...v_and_banners_ to_facebook_boosts_sales_for_fjordland.php#more [Accessed 1 November 2017]

Get Satisfaction, 2013. Get Satisfaction. [Online] Available at: https://getsatisfaction.com/ [Accessed 1 November 2017]

Godin, S., 2010. On self determination. [Online] Available at: http://sethgodin.typepad.com/seths_b...rmination.html [Accessed 1 November 2017]

Ganot, R., 2016. Top 10 Brand monitoring tools for 2016. [Online] Available at: http://www.codefuel.com/blog/top-10-...ng-tools-2016/ [Accessed 1 November 2017]

Hootsuite, 2017. How to use UTM parameters to track social media success. [Online] Available at: https://blog.hootsuite.com/how-to-use-utm-parameters/ [Accessed 1 November 2017]

Kissmetrics, 2017. How to track online marketing campaigns with UTM parameters in Google Analytics. [Online] Available at: https://blog.kissmetrics.com/utm-parameters-video/ [Accessed 1 November 2017]

Mander, J., 2016. Social media captures 30% of online time. [Online] Available at: http://www.globalwebindex.net/blog/s...of-online-time [Accessed 1 November 2017]

Neidlinger, J., 2016. How to create a social media strategy (With 3 steps and a template). Online. Available at: http://coschedule.com/blog/social-me...tegy-template/ [Accessed 1 November 2017]

Pew Research Center, 2015. Social Media Usage:2005 – 2015. [Online] Available at: http://www.pewinternet.org/2015/10/0...age-2005-2015/ [Accessed 1 November 2017]

Randolph, J., 2016. How to Use the Social Media Rule of thirds. [Online] Available at: www.marketing-partners.com/c...rule-of-thirds [Accessed 1 November 2017]