Case study questions
- Why was Instagram an appropriate choice for Harley-Davidson?
- Why do you think the brand decided on illustrations?
- What other platforms would you have considered and why?
- Are the themes the brand chose relevant to their target audience? Motivate your answer.
- Visit www.guardian.co.uk. List the ways in which this print publication is embracing social media.
- Why is transparency so important to marketing using social media? Has this halted or accelerated the use of social media for marketing?
- What is the difference between advertising using social media and marketing using social media? What are the benefits of social media to each, and what are the challenges?
www.mashable.com – a blog that covers social networking and social media.
http://www.socialmediaexaminer.com/ – an online magazine that publishes original research oversees multiple communities for social media marketers.