Case study questions
- What is brand storytelling?
- Why do you think Intel and Toshiba chose this option?
- What in particular do you think drove the dramatic lift in brand perception for both brands?
- What is content marketing strategy? How does it compare to business strategy?
- Why is the customer journey or buying cycle relevant to content marketing strategy?
- How do you decide what new forms of content your brand needs?
contentstrategy.com/ – Content strategy for the web.
http://contentmarketinginstitute.com/blog/ – the official blog of the Content Marketing Institute
the-cma.com – The Content marketing Association website. News, research and case studies on Content marketing.