14: Customer relationship management(CRM)
- Page ID
- 24948
Learning Objectives
In this chapter, you will learn:
- Why CRM is essential for any business.
- The role that customers play in shaping and steering your business.
- The difference between applying CRM as a communications strategy or a core business strategy.
- How to collect, store, analyse and update your essential CRM data.
- The step-by-step process of putting together your CRM strategy