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13: Engage - Social media advertising

  • Page ID
    24941
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    Learning Objectives

    In this chapter, you will learn:

    • How to use social media advertising as part of your complete paid, earned and owned strategy.
    • How to create and place effective social media ads for a number of platforms.
    • How to use the available targeting options to reach consumers at the right time and in the right place.
    • How to approach measuring the effectiveness of social media advertising.


    This page titled 13: Engage - Social media advertising is shared under a CC BY-NC-SA 3.0 license and was authored, remixed, and/or curated by Rob Stokes via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.