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Business LibreTexts

13: Social media advertising

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  • Learning Objectives

    In this chapter, you will learn:

    • How to use social media advertising as part of your complete paid, earned and owned strategy.
    • How to create and place effective social media ads for a number of platforms.
    • How to use the available targeting options to reach consumers at the right time and in the right place.
    • How to approach measuring the effectiveness of social media advertising.

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