13: Social media advertising
- Page ID
- 24941
Learning Objectives
In this chapter, you will learn:
- How to use social media advertising as part of your complete paid, earned and owned strategy.
- How to create and place effective social media ads for a number of platforms.
- How to use the available targeting options to reach consumers at the right time and in the right place.
- How to approach measuring the effectiveness of social media advertising.