Skip to main content
Business LibreTexts

9.7: Tools of the trade

  • Page ID
  • The Simple Measure of Gobbledygook (SMOG) formula from Harry McLaughlin can be used to calculate the reading level of copy that you have written. A SMOG calculator, and instructions for use, can be found on here: www.readabilityformulas. com/free-readability-formula-tests.php

    Alternatively, offers a Java application that produces the Flesch-Kincaid Grade Level and the Flesch Reading Ease Score of a document.

    For an online dictionary and an online thesaurus, you can visit and


    Read more about this in the Search engine optimisation chapter.

    When it comes to keyword research there are a host of tools available. Have a look at the tools suggested in the chapter on SEO. Grammarly is a good one - www.

    • Was this article helpful?