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Business LibreTexts

9: Digital Copywriting

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  • Learning Objectives

    In this chapter, you will learn:

    • The principles of writing for your web audience.
    • Which types of web copy are available to you.
    • The basics of HTML for formatting online text.
    • How to write for search engine optimisation (SEO), focusing specifically on keywords.
    • The best practices for successful online copywriting.

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