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Business LibreTexts

4.7: Tools of the trade

  • Page ID
    35246
  • Creating and managing online surveys:

    • SurveyMonkey: www.surveymonkey.com
    • Google Forms: accessed through Google Drive drive.google.com
    • Split test calculator: www.usereffect.com/split-test-calculator
    • Sample size calculator: www.rogerwimmer.com/mmr/samplesizecalculator.htm
    • Internet Usage World Stats: www.internetworldstats.com
    • Google Think: www.google.com/think
    • Silverback usability testing software: www.silverbackapp.com
    • Mobile-based survey tools: www.ponderingpanda.com (focused on the African continent), Survey Swipe www.surveyswipe.com/mobile-surveys.html
    • Ideo Method Cards app (ideas for qualitative research): www.ideo.com/work/ideo-method-card-app
    • Premium online monitoring tools: BrandsEye: http://www.brandseye.com/, SalesForce Marketing Cloud: http://www.salesforcemarketingcloud.com/