||A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace.
||In strategic management and marketing, the percentage or proportion of the total available market or market segment that is being serviced by a company.
||A unit of measurement.
|Pay per click (PPC)
||Pay per click is advertising where the advertiser pays only for each click on their advert, not for the opportunity for it to be seen or displayed.
|Return on investment (ROI)
||The ratio of cost to profit.
|Search engine optimisation (SEO)
||SEO is the practice that aims to improve a website’s ranking for specific keywords in the search engines.
|Short Message Service (SMS)
||Electronic messages sent on a cellular network.
||A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create, distribute, promote and price the product or service.
||A specific action or method that contributes to achieving a goal.