Skip to main content
Business LibreTexts

1: Strategy and Context

  • Page ID
  • Learning Objectives

    In this chapter, you will learn:

    • How to define and distinguish business strategy and marketing strategy.
    • How to think about digital audiences.
    • The key building block concepts that are essential to any strategy.
    • The questions that need to be asked when assembling a digital marketing strategy.

    • Was this article helpful?