Skip to main content
Business LibreTexts

14.6: Discussion- Global Marketing

  • Page ID
    16295
  • Instructions

    Write a post for the Discussion on this topic, 1–2 paragraphs in length.

    Part 1: Current Status

    What are the global implications for the product or service you are marketing? What are the global implications of your marketing strategy and recommendations?

    You should consider whether there are any global factors related to the marketing environment in which you operate, your targeting and segmentation strategy, and any aspect of the marketing mix: product, price, place (distribution), promotion.

    Part 2: Respond to Classmates’ Posts

    After you have created your own post, look over the discussion posts of your classmates and respond to at least two of them.

    Grading Rubric for Discussion Posts

    The following grading rubric may be used consistently for evaluating all discussion posts.

    Discussion Grading Rubric

    Criteria Response Quality: Not Evident Response Quality: Developing Response Quality: Exemplary Point Value Possible
    Submit your initial response No post made – 0 pts Post is either late or off-topic – 2 pts Post is made on time and is focused on the prompt – 5 pts Point value possible – 5 pts
    Respond to at least two peers’ presentations No response to peers – 0 pts Responded to only one peer – 2 pts Responded to two peers – 5 pts Point value possible –5 pts

    Total Points Possible for Discussion Assignment: 10pts.

    CC licensed content, Original