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10: Product Marketing

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Book: Principles of Marketing (Lumen)

10: Product Marketing

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10.1: Why It Matters- Product Marketing
10.2: Products and Marketing Mix
10.3: Product Life Cycle
10.4: Product Portfolio Management
10.5: New Product Development Process
10.6: Challenges for New Products
10.7: Putting It Together- Product Marketing
10.8: Discussion- Product Strategy

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- 9.9: Assignment- Marketing Plan, Part 2
- 10.1: Why It Matters- Product Marketing

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