Search
x
selected template will load here
Error
This action is not available.
Principles of Marketing (Lumen)
Marketing
{ "9.01:_Outcome-_Brand_Positioning_and_Alignment" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.02:_Reading-_Brand_Positioning_and_Alignment" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.03:_Video-_Red_Bulls_Extreme_Brand_Alignment" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.04:_Self_Check-_Brand_Positioning_and_Alignment" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.05:_Outcome-_Name_Selection" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.06:_Reading-_Name_Selection" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.07:_Self_Check-_Name_Selection" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.08:_Outcome-_Packaging" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.09:_Reading-_Packaging" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.10:_Self_Check-_Packaging" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.11:_Why_It_Matters-_Branding" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.12:_Outcome-_Brand_Development_Strategies" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.13:_Reading-_Brand_Development_Strategies" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.14:_Self_Check-_Brand_Development_Strategies" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.15:_Putting_It_Together-_Branding" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.16:_Assignment-_Marketing_Plan_Part_2" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.17:_Outcome-_Elements_of_Brand" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.18:_Reading-_Elements_of_Brand" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.19:_Video-_REI_Builds_Brand_by_Closing_on_Black_Friday" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.20:_Reading-_Types_of_Brands" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.21:_Self_Check-_Elements_of_a_Brand" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.22:_Outcome-_Brand_Equity" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.23:_Reading-_Brand_Equity" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "9.24:_Self_Check-_Brand_Equity" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()" }
{ "00:_Front_Matter" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "01:_What_Is_Marketing" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "02:_Marketing_Function" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "03:_Segmentation_and_Targeting" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "04:_Marketing_Strategy" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "05:_Ethics_and_Social_Responsibility" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "06:_Marketing_Information_and_Research" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "07:_Consumer_Behavior" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "08:_Positioning" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "09:_Branding" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "10:_Product_Marketing" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "11:_Pricing_Strategies" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "12:_Place-_Distribution_Channels" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "13:_Promotion-_Integrated_Marketing_Communication_(IMC)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "14:_Marketing_Globally" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "15:_Marketing_Plan" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "16:_Faculty_Resources" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "zz:_Back_Matter" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()" }
{ "Book:_eMarketing__The_Essential_Guide_to_Marketing_in_a_Digital_World_(Stokes)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Book:_Launch__Advertising_and_Promotion_in_Real_Time" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Core_Principles_of_International_Marketing_(Mariadoss)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Digital_Marketing_Strategy_(Dolbec)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Introducing_Marketing_(Burnett)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Principles_of_Marketing_(LibreTexts)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Principles_of_Marketing_(Lumen)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Principles_of_Marketing_(OpenStax)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", The_Power_of_Selling : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()" }
Wed, 01 Nov 2023 17:45:46 GMT
9: Branding
47860
47860
Delmar Larsen
{ }
Anonymous
Anonymous User
2
false
false
[ "article:topic-guide", "showtoc:no", "license:ccby", "program:lumen", "licenseversion:40", "authorname:lumen", "source@https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016" ]
[ "article:topic-guide", "showtoc:no", "license:ccby", "program:lumen", "licenseversion:40", "authorname:lumen", "source@https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016" ]
https://biz.libretexts.org/@app/auth/3/login?returnto=https%3A%2F%2Fbiz.libretexts.org%2FBookshelves%2FMarketing%2FPrinciples_of_Marketing_(Lumen)%2F09%253A_Branding