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8.8: Discussion- Positioning and Differentiation

  • Page ID
    16244
  • Instructions

    Write a post for the Discussion on this topic, addressing the questions below. Unless otherwise specified, each part should be 1–2 paragraphs or several bullet points in length.

    Part 1: Competitive Advantages

    List the competitive advantages of the product, service or organization you’re focusing on: the things that make it different from competitors in positive ways.

    Part 2: Market Niche and Positioning Strategy

    Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach?

    Part 3: Positioning Statement

    Develop a positioning statement using this formula: “To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].[1]

    Part 4: Respond to Classmates’ Posts

    After you have created your own post, look over the discussion posts of your classmates and respond to at least two of them.

    Part 5: Incorporate Feedback

    Review the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the “Marketing Plan, Part 2” assignment.

    Grading Rubric for Discussion Posts

    The following grading rubric may be used consistently for evaluating all discussion posts.

    Discussion Grading Rubric

    Criteria Response Quality: Not Evident Response Quality: Developing Response Quality: Exemplary Point Value Possible
    Submit your initial response No post made – 0 pts Post is either late or off-topic – 2 pts Post is made on time and is focused on the prompt – 5 pts Point value possible – 5 pts
    Respond to at least two peers’ presentations No response to peers – 0 pts Responded to only one peer – 2 pts Responded to two peers – 5 pts Point value possible –5 pts

    Total Points Possible for Discussion Assignment: 10pts.


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    • Discussion: Positioning and Differentiation. Provided by: Lumen Learning. License: CC BY: Attribution
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