Write a post for the Discussion on this topic, addressing the questions below. Unless otherwise specified, each part should be 1–2 paragraphs or several bullet points in length.
Part 1: Competitive Advantages
List the competitive advantages of the product, service or organization you’re focusing on: the things that make it different from competitors in positive ways.
Part 2: Market Niche and Positioning Strategy
Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach?
Part 3: Positioning Statement
Develop a positioning statement using this formula: “To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].
Part 4: Respond to Classmates’ Posts
After you have created your own post, look over the discussion posts of your classmates and respond to at least two of them.
Part 5: Incorporate Feedback
Review the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the “Marketing Plan, Part 2” assignment.
Grading Rubric for Discussion Posts
The following grading rubric may be used consistently for evaluating all discussion posts.
Discussion Grading Rubric
|Criteria||Response Quality: Not Evident||Response Quality: Developing||Response Quality: Exemplary||Point Value Possible|
|Submit your initial response||No post made – 0 pts||Post is either late or off-topic – 2 pts||Post is made on time and is focused on the prompt – 5 pts||Point value possible – 5 pts|
|Respond to at least two peers’ presentations||No response to peers – 0 pts||Responded to only one peer – 2 pts||Responded to two peers – 5 pts||Point value possible –5 pts|
Total Points Possible for Discussion Assignment: 10pts.
- Source: Equibrand: http://equibrandconsulting.com/templates/positioning-templates↵
- Discussion: Positioning and Differentiation. Provided by: Lumen Learning. License: CC BY: Attribution