6: Marketing Information and Research Last updated Save as PDF Page ID16154 6.1: Why It Matters- Marketing Information and Research6.2: Importance of Marketing Information6.3: Types of Marketing Information6.4: The Marketing Research Process6.5: Marketing Research Techniques6.6: Marketing Data Sources6.7: Customer Relationship Management (CRM) Systems6.8: Using Marketing Information6.9: Putting It Together- Marketing Information and Research
