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Business LibreTexts

1.1: About This Course

  • Page ID
    16165
  • Designed to teach students the foundational principles of marketing in the digital age, this course uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. Unlike some marketing texts that treat digital marketing as an add-on, these course materials incorporate the use of data, digital communications and digital marketing strategies throughout the course, reflecting modern marketing in practice.

    About Lumen

    Lumen Learning’s mission is to make great learning opportunities available to all students, regardless of socioeconomic background.

    We do this by using open educational resources (OER) to create well-designed and low-cost course materials that replace expensive textbooks. Because learning is about more than affordability and access, we also apply learning science insights and efficacy research to develop learning activities that are engineered to improve subject mastery, course completion and retention.

    If you’d like to connect with us to learn more about adopting this course, please Contact Us.

    You can also make an appointment to connect virtually with a live Lumen expert during OER Office Hours to discuss any question you may have.

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