11: Integrated Marketing Communications and the Changing Media Landscape Last updated Save as PDF Page ID15985 Contributed by No Attribution by requestAnonymous by request 11.1: Integrated Marketing Communications (IMC)11.2: The Promotion (Communication) Mix11.3: Factors Influencing the Promotion Mix, Communication Process, and Message Problems11.4: Advertising and Direct Marketing11.5: Message Strategies11.6: The Promotion Budget11.7: Sales Promotions11.8: Discussion Questions and Activities
